Bachelor of Business (Sport Management)
Course Overview
Behind every story of sporting excellence is the often-untold story of skilled planning and strong management. Throughout the course students will develop a strong working knowledge of management theory and practice. The course has been co-designed by leading industry professionals and academics to ensure students graduate with relevant and contemporary sport management skills. With a strong focus on work integrated learning with practical outcomes for industry partners students will be prepared to enter the rapidly growing global industry that is the management of sport. The course covers aspects of sport from grass roots community levels through to studying high performance sport management at Olympic level. The degree takes students through the journey of sport from an amateur past time to the evolution of the globalised, commercialised, and professionalised industry that it is today. You will focus on all aspects of sports management from community sport, through to Olympic and professional sporting, to gain a broad perspective and understanding of the sector. You will learn essential skills in competition management, promoting inclusion, stakeholder engagement, governance structures, policy development, strategic planning, legal perspectives, market research and leadership. This course is designed to appeal to students from a range of disciplines reflecting the many industries that interact with the sporting world. You may aspire to be a marketer, urban planner, journalist, business leader, politician, sport scientist, tourism operator, event manager, or any other role that intersects with the business of sport.
