Bachelor of Business majoring in Marketing and Design
Course Overview
Our degree is developed in collaboration with world-class academics and industry leaders. You’ll develop practical, hands-on design skills and gain foundational knowledge in design and evidence-based marketing. Develop an in-depth understanding of marketing principles, consumer insights and brand development, complemented by design knowledge across digital and traditional platforms. Build power skills such as resilience, curiosity and entrepreneurship to succeed in the future of business. Study identity, diversity, equity, and inclusion to develop cross-cultural skills and understand bias and power dynamics. Employers appreciate graduates who can translate theory into practical solutions for industry challenges. In this degree, you'll gain hands-on experience through internships, placements and international study opportunities.