Master of Marketing (Professional)
Course Overview
Only available to international students, Bond’s Master of Marketing (Professional) levels up your marketing game. It sharpens your strategic, analytical, and practical skills, empowering you to confidently gather, analyse, and interpret customer and market data in an AI- and digital-first world. The program prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts.
