Bachelor of Business (Marketing)
Bachelor Degree
058294B
N/A
Course Overview
Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you'll learn how to understand customers' wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. A Bachelor of Business (Marketing) (Online) is also available.
