Bachelor of Arts (Major: Advertising)
Course Overview
Aside from being one of Australia’s most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges and opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms. Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.